Sonatus Partners With Hyundai Motor Group to Drive the Future of the Software-Defined Vehicle

Sonatus, a leading automotive software company that is unlocking the full
potential of the software-defined vehicle, today announced a partnership
with Hyundai Motor Group focused on innovations within the E/E architecture
across Hyundai’s vehicle lineup, including Genesis, Hyundai, and Kia. As a
first and foundational step, the two companies collaborated on the recently
launched Genesis GV70 SUV, with Sonatus software solutions supporting
next-generation digital technologies in the vehicle.

Sonatus’ Digital DynamicsT software solutions will be used by Hyundai to
build out their existing capabilities with flexible vehicle data collection
and monitoring, as well as with cloud-managed in-vehicle network management
and optimization in next-generation Genesis, Hyundai, and Kia vehicles. The
reality is that rapidly escalating digital demands of mobility will require
all automobiles to quickly become veritable datacenters on wheels. Hyundai
expects to enable the most demanding use cases of tomorrow with the Sonatus
software suite.

Going forward, all OEMs will have to evolve their vehicle infrastructure
with technologies like Ethernet, IP and universal cloud connectivity.
However, the management of these technologies introduces significant new
challenges. With this partnership, Sonatus is bringing critical experience
and visibility that is enabling Hyundai to transition away from legacy
architectures and transform its vehicle development, E/E architecture
capabilities, and ownership experience-and ultimately build the digitally
dynamic vehicles of the future.

“Partnering with Sonatus is an important part of our strategy to be on the
leading edge of software-enabled innovation,” said Hyung Ki Ahn, vice
president of the Electronics Development Group for Hyundai Motor Company
(HMC). “Delivering rewarding digital technology experiences is a pillar of
Genesis’ redefined luxury experience. With software solutions from Sonatus,
we will have new capabilities to bring innovative new technologies to market
faster. We look forward to a collaborative strategic partnership with
Sonatus and many great innovations to come.”

“We are thrilled to collaborate with Hyundai Motor Group and put digitally
dynamic vehicles on the road that are running Sonatus software,” said
Jeffrey Chou, CEO and co-founder of Sonatus. “Bringing the Genesis GV70 to
market is just the first step. As we embrace the future of mobility, our
next-generation solutions will evolve even further, enabling game-changing
vehicle automation capabilities such as the ability to create new vehicle
features and functionality without writing a single line of code or
replacing hardware. We are grateful for the confidence Hyundai has placed in
Sonatus, and we look forward to growing our partnership to further drive
software innovation at the vehicle core.”

Software-defined vehicles are the future of automotive, and Sonatus is at
the forefront of this revolution by enabling automakers to digitally
transform their lineups. The company’s flexible and easily scalable
solutions make it easy for OEM customers to accelerate the digitization of
their vehicles, embrace continuous innovation, and gain sustainable
advantage in the digital era.

“Automakers that strategically align with partners that can help them
accelerate the shift toward service delivery architectures will likely be
the leaders in the digital era,” said Roger Lanctot, director of the global
automotive practice at Strategy Analytics. “It’s encouraging to see Hyundai
Motor Group partnering with an innovative new industry player like Sonatus
as it seeks to gain an early-mover advantage with software-defined
vehicles.”

Sonatus recently raised $35 million Series A financing to unlock the full
potential of the software-defined vehicle. The round is comprised of
world-class automotive and technology investors, including Hyundai Motor
Group’s Kia Corporation, SAIC Capital, LG Electronics, Marvell Technology,
UMC Capital, and Wanxiang Group Company, with Translink Capital leading the
round.

ABOUT GENESIS

Genesis is a global luxury automotive brand that delivers the highest
standards of performance, design, safety, and innovation. Embodying its
unique design language “Athletic Elegance,” Genesis offers a range of models
including sedan lineup of the G90, G80 and G70 and SUV lineup of the GV70
and GV80. Starting from the electric model of the G80, Genesis will also add
EV models to the lineup. Since its initial launch in Korea, Genesis has
emerged in key global markets including North America, Europe, China,
Australia, Russia, and Middle East establishing a strong relationship with
customers around the world as one of the world’s premiere luxury car brands.
For more information, please visit our official website at
https://www.genesis.com.

ABOUT SONATUS

Sonatus helps automakers transform vehicles into “data centers on wheels”
with next-generation architectures capable of supporting the most advanced
future mobility use cases. Leveraging extensive software-defined expertise,
the company compresses decades of digital innovation into scalable vehicle
and cloud software solutions that can be integrated in as little as a year.
Sonatus’ dynamic In-Vehicle Infrastructure, Data Management, and Automation
solutions form the core for digitally dynamic vehicles that evolve and adapt
in real-time-empowering automakers to innovate faster, reduce complexity and
costs, and become more agile. Learn more at sonatus.com.