![](https://www.ai-online.com/wp-content/uploads/2021/06/Orange-EV-Announces-Further-Expansion-of-the-Leadership-Team-1024x681.jpg)
Orange EV, the leader in innovative, heavy duty electric vehicle (EV)
solutions that are commercially available today, announced the appointment
of Zack Ruderman to the role of Vice President (VP) of Sales and Marketing,
and Joe Marsh to the role of Chief Financial Officer (CFO). Mr. Ruderman
will spearhead Orange EV’s sales, marketing and evolution of the brand. Mr.
Marsh will be responsible for the company’s finance, accounting, IT and
human resources.
Mr. Ruderman is a proven sales and marketing leader with over 20 years of
experience. He has successfully transformed high-profile brands to drive
significant sales growth in very competitive categories. Mr. Marsh brings
extensive experience in investment banking, private equity and corporate
finance. He has been instrumental in leading high growth businesses at
inflection points.
Prior to joining Orange EV, Mr. Ruderman served as the VP of Marketing at
Heartland Food Products Group. Previously, he was the VP and General Manager
at Jarden, and held leadership roles at General Mills guiding their brands
such as Honey Nut Cheerios. Mr. Ruderman holds multiple degrees from
Michigan State University and earned his MBA from Harvard Business School.
Prior to joining Orange EV, Mr. Marsh was the CFO at Pronghorn Logistics
where he joined at its commencement of operations and helped scale the
business until its sale to Hi-Crush. Previously, he served as the Vice
President of Finance for RockPile Energy. Mr. Marsh graduated from the
McIntire School of Commerce at the University of Virginia.
“We are extremely pleased to further expand our senior leadership team with
these two talented and experienced leaders,” said Wayne Mathisen, CEO of
Orange EV. “With the addition of Zack and Joe, Orange EV is positioned well
to accelerate adoption of our industry leading pure electric terminal trucks
and expand our impact on the heavy-duty freight hauling market.”
These leadership roles support tremendous growth and customer acceptance of
Orange EV’s best-selling EV terminal trucks, with more than 90 fleets now
benefiting from the efficiency, safety, and reliability of all-electric
solutions. Innovation continues to fuel growth, including from the recent
introduction of a tandem axle solution.
About Orange EV
Orange EV, headquartered in Kansas City, Missouri, is the leading OEM
providing industrial fleets with heavy duty electric vehicle solutions that
are proven to save money while being safer, more reliable, and preferred by
drivers and management. Orange EV trucks meet the most rigorous duty cycles
and 24×7 shift schedules while eliminating diesel fuel and emissions.
Building both new and re-powered terminal trucks, Orange EV was the first
manufacturer offering 100% electric Class 8 vehicles to be commercially
deployed and re-ordered into logistics operations. Orange EV’s commercially
deployed trucks, chosen by more than 90 fleets across 19 states, Canada, and
the Caribbean, are approaching 1 million hours of duty and 3 million miles
of operation. For more information:Â orangeev.com
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