HARMAN and Baidu DuerOS Collaborate on AI Solutions for China Automotive Market

HARMAN International, a wholly-owned subsidiary of Samsung focused on connected technologies for the automotive, consumer and enterprise markets, is pleased to announce it has expanded its relationship with Baidu, the leading Chinese Internet and web services company, to jointly develop new cloud-based artificial intelligence (AI) solutions aimed at Chinese automakers.

“HARMAN’s vision is to revolutionize the in-car experience, and we continue to take bold steps to lead the industry with innovations that enhance and better integrate across their digital footprint – from home, to office, to the car – for people everywhere”

The two companies will collaborate to integrate Baidu’s DuerOS-based personal digital assistant and voice recognition engine technologies with HARMAN’s connected car and cloud platforms. DuerOS is an open operating system that already supports access to a voice-activated digital assistant for mobile phones, TVs, speakers, and other devices, while supporting the ability of third-party developer access. Together, the companies will now collaborate to create smart automotive features including automatic speech recognition (ASR) in English and Mandarin, natural language processing and speech synthesis.

The agreement builds on HARMAN’s existing relationship with Baidu. In January 2015, HARMAN and Baidu entered into a strategic collaboration to launch CarLife, a vehicle networking solution that offers advanced Internet capabilities, entertainment features and location-based services on HARMAN’s in-vehicle infotainment head units designed for the Chinese market.

“HARMAN’s vision is to revolutionize the in-car experience, and we continue to take bold steps to lead the industry with innovations that enhance and better integrate across their digital footprint – from home, to office, to the car – for people everywhere,” said Dinesh Paliwal, President, and CEO of HARMAN. “As we look forward to a future with increased autonomy, HARMAN and Baidu will continue to collaborate to deliver enhanced in-vehicles experiences to drivers that are intuitive and easy to use, and seamlessly integrated with their digital lifestyle.”

“The partnership between Baidu and HARMAN will let consumers use natural voice control to more safely and conveniently interact with their cars and access off-board information and services,” said Qi Lu, Group President and Chief Operating Officer at Baidu. “Extending our successful partnership with HARMAN further demonstrates our joint commitment to creating the most flexible, innovative solutions that are tailored to meet the unique demand of Chinese auto industry and customers.”

Beyond the automotive market, HARMAN and Baidu DuerOS have also announced plans to deliver high-quality audio solutions for innovative speech-enabled smart speakers, also integrated with Baidu’s advanced AI technology.

ABOUT BAIDU

Baidu, Inc. is the leading Chinese language Internet search provider. As a technology-based media company, Baidu aims to provide the best and most equitable way for people to find what they’re looking for. In addition to serving individual Internet search users, Baidu provides an effective platform for businesses to reach potential customers. Baidu’s ADSs trade on the NASDAQ Global Select Market under the symbol “BIDU”. Currently, ten ADSs represent one Class A ordinary share.

ABOUT HARMAN

HARMAN (harman.com) designs and engineers connected products and solutions for automakers, consumers, and enterprises worldwide, including connected car systems, audio and visual products, enterprise automation solutions, and services supporting the Internet of Things. With leading brands including AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon®, Mark Levinson® and Revel®, HARMAN is admired by audiophiles, musicians and the entertainment venues where they perform around the world. More than 25 million automobiles on the road today are equipped with HARMAN audio and connected car systems. Our software services power billions of mobile devices and systems that are connected, integrated and secure across all platforms, from work and home to car and mobile. HARMAN has a workforce of approximately 30,000 people across the Americas, Europe, and Asia. In March 2017, HARMAN became a wholly-owned subsidiary of Samsung Electronics.