Ferrari Selects AWS as its Official Cloud Provider to Power Innovation on the Road and Track

Amazon Web Services, Inc. (AWS), an Amazon.com, Inc. company (NASDAQ: AMZN),
announced that it has entered into an agreement with Ferrari S.p.A. to
become their Official Cloud, Machine Learning, and Artificial Intelligence
Provider. Together, the companies will accelerate the pace of innovation
across the entire Ferrari organization, including their road cars
department, GT Competitions, the Ferrari Challenge, and the Scuderia Ferrari
FORMULA 1 (F1) team. Ferrari will use AWS’s breadth and depth of services
and proven global infrastructure, including the AWS Europe (Milan) region,
to streamline design and testing of its cars, giving customers the most
exciting driving experiences possible. In addition, Scuderia Ferrari will
leverage AWS to launch a digital fan engagement platform, via its mobile
app, to engage hundreds of millions of fans worldwide with exclusive,
personalized content.

“Ferrari and AWS both represent excellence in their fields. As our Official
Cloud Provider, I firmly believe AWS will enable our company to become a
data-driven organization that uses the power of technology to improve our
products, increase engagement with Ferrari enthusiasts worldwide, and
deliver continuously more exciting driving experiences,” said Mattia
Binotto, Principal of Scuderia Ferrari. “We chose AWS because of their
relentless focus on innovation, unmatched portfolio of capabilities, and
proven experience supporting partners in the automotive and sports
industries. Throughout our storied history, Ferrari has had racing and
innovation at our core, and now we look forward to applying AWS machine
learning, advanced analytics, and high performance computing across the
company to deliver deeper insights and even more powerful cars.”

As a manufacturer of some of the world’s highest-performing cars, Ferrari
will rely on AWS’s advanced analytics, machine learning, compute, storage,
and database capabilities to rapidly achieve insights into car design and
performance on the road and track. Ferrari will leverage Amazon Elastic
Compute Cloud (Amazon EC2), with a range of specialized instance types for
efficient high performance computing (HPC), to run complex simulations that
test car performance under a wide variety of driving conditions and racing
scenarios. As part of this work, Ferrari will use AWS Graviton2-based
instances-which consistently deliver up to 40% better price performance over
comparable current generation x86-based instances. Further, by tapping into
the virtually unlimited scale of AWS HPC resources, Ferrari can run
thousands of simulations concurrently to gain insights far faster than ever
before possible running simulations in an on-premises environment. As a
result, the company’s engineers can pursue an agile approach to
experimentation with new designs and strategies to accelerate their pace of
innovation.

As Ferrari moves from simulation to assembly of its new road vehicle
prototypes, it will apply AWS analytics and Amazon SageMaker (AWS’s service
that helps developers and data scientists build, train, and deploy machine
learning models quickly in the cloud and at the edge) to inform testing and
gain deeper insights into how its parts and cars perform under real world
conditions. To support this work and its simulations, Ferrari will build a
data lake with Amazon Simple Storage Service (Amazon S3) and use AWS Lake
Formation to quickly and securely gather, catalog, and clean hundreds of
petabytes of data. Ferrari will examine factors that impact car performance
and driver handling, such as engine temperature at different vehicle speeds,
vehicle vibration patterns on different road surfaces, and suspension loads
that affect how the vehicle grips the road. Using AWS services to gain a
holistic view of car performance, Ferrari can deliver their customers
driving experiences that are more thrilling, but also safer and more
reliable.

Ferrari will also leverage AWS to make it easier for current and prospective
customers to build, purchase, and maintain their cars. Using Amazon Elastic
Kubernetes Service (Amazon EKS) and Amazon DynamoDB (AWS’s fully managed
key-value database), Ferrari will be able to quickly create, deploy, and
scale improved digital experiences such as the Ferrari Car Configurator.
Consumers can use the Configurator to custom-build their car and then
immerse themselves in it using high-resolution 2D and 3D visualizations. AWS
will also power Ferrari’s Vehicle Information Hub that centralizes and
manages customers’ car information, providing them with proactive,
personalized information related to servicing and maintenance.

In addition, for F1 racing fans, Scuderia Ferrari will use AWS compute,
containers, and media services to power a new digital fan engagement
platform via its mobile app that will inform, educate, and entertain their
fans. Upon creating customized profiles, fans will receive exclusive content
such as virtual access to the Scuderia Ferrari garage and hospitality suite
on race days. Moving forward, Ferrari plans to build virtual and augmented
reality experiences on AWS that bring fans into the garage to interact with
drivers and team personnel. Ferrari will also build a virtual fan community
among the app’s millions of users and engage fans with app-based quizzes on
race days.

“AWS offers iconic global brands like Ferrari the breadth of services,
insights, and agility they need to remain leaders in their fields through
innovation and deepen their connections to loyal customers and fans,” said
Matt Garman, Senior Vice President of Sales and Marketing at Amazon Web
Services, Inc. “Ferrari can rely on AWS to help them take driving and racing
to the next level, while generating fresh excitement among their global
community through more personalization and new digital experiences. What’s
more, as their Official Cloud Provider, we look forward to helping Scuderia
Ferrari maintain their record as the world’s greatest racing team.”

For more information about AWS’s work with Scuderia Ferrari, please visit
www.aws.amazon.com/sports.

About Amazon Web Services

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