Americana Tire and Wheel Announces Major Rebranding Effort

Americana Tire and Wheel (ATW) – Kenda’s distribution arm serving the North American towable trailer, utility, RV, marine and agricultural industries – today relaunches as Kenda Americana Tire and Wheel. Changes to the brand include a fresh logo, new website, revised catalog, and updated email addresses.

“Today we are unveiling a refreshed brand identity,” said Dave Craig, president, Kenda Americana Tire and Wheel. “The branding and logo have been updated to bring them in line with our expanding business and reflects our forward momentum throughout the organization at Kenda American Tire and Wheel. Our new look is a reminder of the Kenda Advantage: the combined strength of design, engineering, manufacturing and distribution to better serve our customers.  Having the Kenda name as part of the branding aligns the continued focus on Kenda’s core company values of honesty, integrity, innovation, and service.”

As part of the Kenda family, Kenda Americana Tire and Wheel collaborates with some of the brightest minds on the planet to design, produce and supply the best trailer tires, wheels, and assemblies to our intended markets.  While the company’s look might have changed, they are not changing what defines their brand. The rebranding contributes to Kenda Americana Tire and Wheel’s overall brand positioning and helps establish the company as more than just a tire, wheel and assembly distributor. The company remains the primary distributor of Kenda Loadstar and Karrier branded ST trailer tires which are engineered, designed and tested at the Kenda Technology Center in Akron, OH.

“What we’re launching today captures the pride we have in both the products and the industries we serve. By having Kenda as an integral part of our branding, we are tying both brands together for a stronger future” added Craig.

The new website for Kenda Americana Tire and Wheel will be updated on a regular basis with company news, new product offerings and the most recent company catalog. Visitors are encouraged to explore the new site and learn more at www.americanatire.com

About Kenda Americana Tire and Wheel
Kenda Americana Tire and Wheel, a division of global tire manufacturing leader Kenda, is its premier North American distribution arm serving original equipment manufacturers and distributors in the towable trailer, utility, RV, marine and agricultural industries.  Providing quality tire, wheel and assembly solutions across a wide range of steel and aluminum wheels, Kenda Americana Tire and Wheel offers a controlled approach throughout the value chain from design, manufacturing and quality control to distribution and aftermarket service – enhancing both the performance and value of towable, utility and RV platforms. Operating four large distribution centers, Kenda Americana Tire and Wheel has become synonymous with exceptional service and superior quality products, including Kenda Loadstar and Karrier tires – designed and manufactured in company-owned facilities. www.americanatire.com

About Kenda
Founded in 1962, Kenda is a global leader in tire development and manufacturing. With over 12,000 employees and factories worldwide, Kenda continues to expand product offerings in the automotive, bicycle, powersports, trailer/specialty, and wheelchair markets. Kenda takes pride in operating under the core values of honesty, innovation, quality, and customer service to provide the highest level of products and services to customers across the globe. For more information, please visit www.kendatire.com