Iteris and Siemens to Demonstrate the Next Level of V2X Connected Vehicle Technology

Iteris, Inc. (NASDAQ: ITI), the global leader in applied informatics for transportation and agriculture, announced that it will showcase its pedestrian detection technology in a demonstration with Siemens Intelligent Traffic Systems, a leader in connected vehicle and intelligent transportation technologies.

This live demonstration of the future of vehicle-to-infrastructure (V2X) technology will take place at the Intelligent Transportation Society of America Annual Meeting, held in Detroit, Michigan from June 4-7.

The demonstration will highlight how Iteris’ PedTrax™ video detection capabilities working with Siemens’ latest V2X solution improves pedestrian safety by detecting their presence at a crosswalk and transmitting an advance warning to drivers approaching the intersection.

Key to the success of this process is the accurate communication of the pedestrian detection to a Siemens Sitraffic ESCoS roadside unit (RSU), one of the few RSUs today that meet U.S. Department of Transportation Federal Highway Administration specification version 4.1. The ESCoS RSU will then transmit a message to oncoming vehicles equipped with onboard units receiving a dedicated short-range communications signal, and produce a video and audio warning in the vehicles.

“We are excited to showcase how seamlessly Iteris PedTrax video detection integrates with today’s state-of-the-art roadside and onboard technology to ultimately enhance safety at signalized intersections,” said Todd Kreter, senior vice president and general manager, Roadway Sensors at Iteris. “Iteris has been defining the pathway to connected vehicles for more than 20 years and this demonstration with Siemens is further testament to our dedication to advancing V2X safety technology throughout our business.”

“Iteris is a key proponent of V2X connected vehicle integration and we look forward to working with its technology in this fast-advancing, innovative space,” said Marcus Welz, CEO of Siemens’ Intelligent Traffic Systems.

According to the FHWA, 24% of national pedestrian fatalities occurred at intersections. Iteris has enhanced its PedTrax technology to better detect pedestrians moving in crosswalks and create communicable outputs. To help improve safety for pedestrians and other vulnerable road users at intersections, Iteris is committed to advocating for and enabling the transmission of pedestrian detection alerts to connected vehicles.

Siemens Intelligent Traffic Systems has worked with cities including Tampa, Florida, Las Vegas, Nevada and Ann Arbor, Michigan to design and deploy intelligent connected vehicle systems. Siemens is also a member of the USDOT-affiliated test bed for connected vehicle technologies, a group pursuing widespread deployment of wireless communication systems between vehicles and road infrastructure.

About Iteris, Inc.

Iteris is the global leader in applied informatics for transportation and agriculture, turning big data into big breakthrough solutions. We collect, aggregate and analyze data on traffic, roads, weather, water, soil and crops to generate precise informatics that lead to safer transportation and smarter farming. Municipalities, government agencies, crop science companies, farmers and agronomists around the world use our solutions to make roads safer and travel more efficient, as well as farmlands more sustainable, healthy and productive. Visit www.iteris.com