AT&T Connectivity is Mission Critical, Says Infiniti Red Bull Racing

This weekend, Infiniti Red Bull Racing, the four-timewinners of the FIA Formula 1 Drivers’ and Constructors’ World Championship(TM),will face some of the biggest regulation changes the sport has seen in 20years. As an Infiniti Red Bull Racing Innovation Partner, AT&T* is helpingthe Team collaborate and stay connected as they race to develop a winning carthat meets these new challenges.

Through the recently expanded agreement, AT&T hasprovided Infiniti Red Bull Racing with communications that are up to two andhalf times faster than the services used in 2013. While retaining the networkat the core of the Team’s IT infrastructure, the team will also look into usingnew advanced communications services in other areas of its business.

“Over the last three years, AT&T has shown thatit brings significant value to our operation, so much so that we now considerthe network infrastructure to be mission critical,” said Christian Horner,Team Principal, Infiniti Red Bull Racing.

Changes in Formula One regulations have required teams tobuild new cars that complement the smaller, more efficient, 1.6 litreturbo-charged V6 hybrid engine – a first for the sport, impacting the entiredesign of the cars.  “The 2014Formula One season brings some of the most fundamental regulation changes inthe history of the sport. Success in the first year of the new engine willdepend on who can evolve the quickest. The network will play a crucial part inhow we develop the car; gathering data, learning from it and adapting willultimately determine our season. AT&T gives us a significant edge in thisarea. Expanding our use of the AT&T network to make Infiniti Red BullRacing a more connected business will be key to the future success of ourTeam,” adds Christian Horner. 

“As Formula One moves into a more tech-focused andconnected environment, the relationship with AT&T is steadily growing, withplans to expand it in order to support the Team’s connected future. Within thenext few months, all of our WAN links will be consolidated onto AT&T’sbackbone. We also plan to adopt unified communications tools, mobile devicemanagement and security services later in the year,” said Matt Cadieux,Chief Information Officer at Infiniti Red Bull Racing.

AT&T’s support over the last few years has touchedmany aspects of Infiniti Red Bull Racing’s operations. It’s a sport where speedmatters most, and where hundredths of a second can mean the difference betweenwinning and losing.

“The services that we provide Infiniti Red BullRacing are a great testament to our network’s strength, resilience andreliability. When any delay can affect the overall team result, it’s veryimportant they can trust and rely on our services to always deliver. Theongoing changes within Formula One show how important new platforms and toolsare to supporting a connected, borderless team that can operate anywhere aroundthe world,” said Andrew Edison, regional vice president, EMEA, AT&T.

As an Innovation Partner to the Team, AT&T has helpedInfiniti Red Bull Racing’s employees and critical partners work together duringthe pre-testing phase in key locations – the Team’s HQ in Milton Keynes, U.K.;their engine manufacturer, Renault, based in Viry, France; and the tracksideteam, who will also be working at any of the 19 race circuits around the worldduring the upcoming race weekends.

About AT&T

AT&T Inc. (NYSE:T) is a premier communicationsholding company and one of the most honored companies in the world. Itssubsidiaries and affiliates – AT&T operating companies – are the providersof AT&T services in the United States and internationally. With a powerfularray of network resources that includes the most reliable 4G LTE network inthe United States, AT&T is a leading provider of wireless, Wi-Fi, highspeed Internet, voice and cloud-based services. A leader in mobile Internet,AT&T also offers the best wireless coverage worldwide of any U.S. carrier,offering the most wireless phones that work in the most countries.  It also offers advanced TV service with theAT&T U-verse(®) brand. The company’s suite of IP-based businesscommunications services is one of the most advanced in the world.

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Reliability claim based on data transfer completion rateson nationwide 4G LTE networks. 4G LTE availability varies.

*AT&T products and services are provided or offered bysubsidiaries and affiliates of AT&T Inc. under the AT&T brand and notby AT&T Inc.