In-Vehicle Technology Popularity Continues to Grow, Finds New CEA Study

In-vehicle technology was an important factor whenpurchasing a new vehicle within the past year for more than half (59 percent)of online U.S. consumers of driving age, according to research released todayby the Consumer Electronics Association (CEA)®. Two in five consumers (42 percent)surveyed say they intend to purchase an in-vehicle technology device oraccessory in the next 12 months., The new study, The State of In-VehicleTechnologies, explores consumer awareness for emerging vehicle technologies,areas of satisfaction and improvement for built-in vehicle systems, andhighlights the most effective channels to reach consumers.

In the past six years, ownership of most in-vehicletechnologies has grown, especially in-dash navigation systems, rearview/backupcameras, in-vehicle communications, safety or entertainment systems, remotevehicle starters and car alarms. However, only 54 percent of online Americansof driving age indicate they are satisfied with the technologies in theirprimary vehicles. Additionally, awareness of these in-vehicle technologies ishigher for OEM solutions versus aftermarket.

Given the proliferation of mobile devices, almost half(47 percent) of U.S. consumers surveyed are interested in using apps designedfor easier and safer use in-vehicle. CEA found that two in five consumersintend to purchase an in-vehicle technology device including car alarms, remotevehicle starters, in-dash car stereos and in-dash navigation systems. Consumersalso favor devices that facilitate mobile use in the vehicle for increasedsafety and enjoyment, such as devices to connect smartphones and MP3 players tothe vehicle, devices for hands-free use of smartphones and mounts to holdportable devices in a fixed, easily visible manner.

CEA and its members recognize that distracted driving isa serious issue for drivers and passengers alike. That’s why CEA launched theInnovating Safety campaign in 2013, to address the issue of automotive safetyby demonstrating to consumers and policymakers that the consumer electronicsindustry is fully engaged in producing technologies that improve driveralertness and reduce distraction. The campaign highlights innovative productsavailable to the public that minimize the time a driver’s eyes are off theroad, provide advanced warning about road and lane conditions, and improvehands-free functionality.

The State of In-Vehicle Technologies (March 2014)studywas conducted in September 2013. It represents the findings of a quantitativestudy administered via Internet web form to an online national sample of 997U.S. residents of driving age, 16 or older, who have ridden in a non-publictransportation vehicle in the past 30 days. The report was designed andformulated by CEA Market Research, the most comprehensive source of sales data,forecasts, consumer research and historical trends for the consumer electronicsindustry. Please cite any information to the Consumer Electronics Association(CEA)®. The complete report is available free to CEA member companies atmembers.CE.org, while non-members may purchase the report at store.CE.org.

About CEA:

The Consumer Electronics Association (CEA) is thetechnology trade association representing the $208 billion U.S. consumerelectronics industry. More than 2,000 companies enjoy the benefits of CEAmembership, including legislative advocacy, market research, technical trainingand education, industry promotion, standards development and the fostering ofbusiness and strategic relationships. CEA also owns and produces theInternational CES – The Global Stage for Innovation. All profits from CES arereinvested into CEA’s industry services. Find CEA online at www.CE.org,www.DeclareInnovation.com and through socialmedia.     

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